1/8
Storefront identity privatizes interior as it foregrounds product.
2/8
VIP store area.
3/8
Facade studies.
4/8
Store store layout variations.
5/8
Custom seating displays.
6/8
Retail display zone and wood screen dividers.
7/8
Steel plate display divider.
8/8
Adjustable shelf wall.

LUXURY BRANDING STRATEGY

Dissona, Jorinal Development Shenzhen , Shenzhen, China

Responding to shifting market conditions and a more sophisticated customer base, Dissona asked R+L to revisit its store design in an effort to reorient its entire branding strategy. To understand the landscape of both emerging local and global players, R+L researched exiting and planned concepts throughout China.

An effort was made to develop a design strategy that would blend the brand’s exiting DNA with a new more refined sensibility. Every aspect of the stores design was studied, reconsidered, and alternatives tested to arrive at new environments that would resonate with Dissona’s customers while having a distinct and memorable presence.

Benjamin Cadena, project architect
Howard Wong, Jaime Magaliff, designers