Storefront identity privatizes interior as it foregrounds product.
VIP store area.
Store store layout variations.
Custom seating displays.
Retail display zone and wood screen dividers.
Steel plate display divider.
Adjustable shelf wall.
LUXURY BRANDING STRATEGY
Dissona, Jorinal Development Shenzhen , Shenzhen, China
Responding to shifting market conditions and a more sophisticated customer base, Dissona asked R+L to revisit its store design in an effort to reorient its entire branding strategy. To understand the landscape of both emerging local and global players, R+L researched exiting and planned concepts throughout China.
An effort was made to develop a design strategy that would blend the brand’s exiting DNA with a new more refined sensibility. Every aspect of the stores design was studied, reconsidered, and alternatives tested to arrive at new environments that would resonate with Dissona’s customers while having a distinct and memorable presence.
Benjamin Cadena, project architect
Howard Wong, Jaime Magaliff, designers