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Light box grid storefront privatizes interior as it foregrounds product.
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Overview of entry and lightbox grid.
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Detail of cantilevered light box.
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Store floor plan.
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The grid of light boxes screens the view of the store interior, creating an area of enclosure for client services.
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Aerial axon overview.
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Aluminum display and stacked felst seating cube cluster study.
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Display cubes, seating cubes and transaction counter grouping variations in context.
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Study model with LED display column.
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Study model with mirrored side of LED display column.

DISSONA SHOE COASTAL CITY

Jorinal Development, Shenzhen, China

The second in a series of R+L designed retail spaces based on our 2011 prototype retail concepts developed for high-end leather goods maker, Dissona, this store has a focus on Dissona's shoe brand. Double the size of the first store, the space is defined by a storefront of offset visually floating light boxes, a series of light boxes cantilever from a Dissona identity wall that dissolved into mirror, and full height shelving. Aluminum cube display islands allow for different seasonal configurations within the store. An LED column display is flanked by mirror, coupling brand and customer image in one location.

Benjamin Cadena, project architect
Patrick Burke, Jordan Prosser, designer team